Holden Monaro: It’s A Legend

The excitement that the Concept Coup generated for Holden was remarkable, buyers only too willing to place large deposits with their dealer which put an enormous amount of pressure on Holden who in some ways seemed reluctant to go with the coup̩. The deal with Pontiac was really icing on the cake and assisted in gaining international exposure for the Holden product but more importantly for the talented people who were able to show that they could design and manufacture a new model in a fraction of the time and cost that it would have taken in America.

It was that ability that gained them the role in developing the new Chevrolet Camaro which shared so many attributes with our Holden.